Anchorage Concert Association’s Annual Nutcracker Scavenger Hunt
Every year, Anchorage Concert Association kicks off the month of November with a nutcracker scavenger hunt. A five-foot-tall nutcracker statue is hidden at a different Anchorage business every week throughout the month and the concert association posts a picture of the statue with a clue to its location on Facebook. Anchorage residents that find the statue take a photo with it and are entered into a drawing for free tickets to The Nutcracker at the Performing Arts Center. Audi Anchorage was lucky enough to be the first location to house the nutcracker statue for the scavenger hunt. The week-long social media campaign brought 36 individuals into the dealership to take selfies with the nutcracker, 192 likes and 20 shares on Facebook.